According to some data analysis, in 2017 Chinese diaper market will reach 55 billion Yuan. However, recently the State Council of the People’s Republic of China has released the new domestic standards about diaper.
2016 is the first year of full implementation of Two-child policy, compared with 2015, the annual growth of newborns is 1 million. The number of newborns in 2016 reached 16.5 million. The growth is lower than expectation at the beginning of the year, but it obviously drives the infant consumer market.
As a Fast-moving consumer goods, diapers have been a barometer of the infant consumer market. In 2016, the domestic baby diaper sales amount reached 45 billion Yuan, which increases nearly 20% compared with the data 38 billion in 2015. 1 million newborns is one of the reasons for the growth of the diaper market, but this data is not support to support such a strong growth.
After analyzing the other data apart from population, it can be known that Chinese diaper penetration rate was over 50%, which was significantly reflected in 2016. With the development of consumer ability, unit price and total price of diaper consumer has increased. These increasing points has driven the growth of diaper market in 2016.
According to the data of diaper market in the past five years as well as the expectation of population and consumer ability, experts have summed up the diaper market data which is a data of former and latter 10 years from 2016.
Since 2010 Chinese baby diaper market has rapidly increased. Sales amount from 2012-2016 in the domestic baby diaper market is as follow: about 20 billion in 2012; about 25 billion in 2013; about 30 billion in 2014; about 35 billion in 2015 and about 45 billion in 2016.
Experts predict that domestic baby diaper sales amount will reach about 55 billion in 2017. And the trend of rapidly increase will last until 2020 with a possible amount of 70 billion.
Recently the State Council of the People’s Republic of China has released the new domestic standards for the diaper market. AQSIQ and Standardization Administration of China jointly released GB/T 33280-2016 new standard of diaper specification and size, which will be implemented since July 1st, 2017.
The Standard stipulates the classifications, specification and size requirements, experiment methods, inspection rules and marking requirements of all kinds of baby diapers and adult diapers. Making a clear regulation for different specification products in its corresponding appliance weight (adult diaper is the hip circumference) and its maximum waist circumference.