Maternal and child markets is explosive growth in recent years. Driven by the growth of newborns and consumption promotion, in the next five years, the maternal and child market is expected to be an annual growth rate of not less than 16%. The overall market size of about 4 trillion yuan by 2020.
Data show that the average growth rate of maternal and child market was 10%in nearly last 20 years, in the recent years was more than 15%. Expert pointed out that reasons for rapid growth in maternal and child market is as follow.
Firstly is because of the maintain growth of consumer. According to the research, the birth rate in China is expected to rise to 12.81% by 2018. With the arrival of a new wave of birth peak, maternal and child family size to further expand, which will lead to the demand for maternal and child products significantly increase.
Thirdly is the steady increase in disposable income of residents, maternal and child market is further expanded its scale. Data from 2017 China Maternal and Child Online Consumption Trend Report shows that in 2016 the new users in the maternal and baby market, the 70s generation and 90s generation is grew faster. Experts pointed out that the new generation of parents' income level generally increased, making the family disposable income further increase and the purchasing power of rising.
In the future these two types of consumption will be significantly improved in mother and infant market maternal and baby market.